Project Spotlight: Elevating Arrow Airconditioning with Cutting-Edge Brand Building, Web Development and Search Engine Optimisation
Arrow Air Conditioning, a leading provider of air conditioning services in Sydney for over 25 years, faced a challenge: a noticeable decline in leads. The evolving digital landscape had transformed the way consumers find suppliers, yet Arrow Air's online presence remained unchanged.
Our intervention involved crafting a new digital transformation strategy, specifically aimed at boosting lead generation. The centerpiece of this strategy was a complete overhaul of their website, with a strong focus on SEO to drive traffic and provide customers with the information they need for informed decisions. We enhanced the site with local landing pages, detailed product pages, an accessories shop, and a blog addressing common air conditioning inquiries. This multifaceted approach resulted in a revitalized website that now attracts substantial traffic and consistently generates high-quality leads, marking a new era of digital success for Arrow Air Conditioning.
Arrow Air Conditioning experienced Extraordinary results from the re-launch of its website
Organic Traffic: 350% Increase
Online Conversions: had no benchmark but once relaunched the website began driving multiple high-value leads per week to the point the business cut their AdWords investment due to organic lead volume and resource constraints.