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Retail Media for Agencies

Xtrordinate is the go-to partner for media and creative agencies aiming to expand their proficiency in Retail Media. Whether it's through comprehensive training, leveraging our white-label solutions, or integrating Xtrordinate as an extension of your team, we tailor our services to fit your needs. We offer specialized support in various areas, including pitch assistance, media reviews, and performance enhancements, ensuring you stay ahead in the dynamic world of Retail Media. Let Xtrordinate be your ally in elevating your agency's capabilities and achieving unparalleled success.

Retail Media for Agencies FAQ

Retail Media advertising is a strategic approach where brands strategically place their ads within a retailer's digital environment, targeting consumers who are already considering a purchase. This method is akin to the classic strategies supermarkets use to highlight special offers: brands pay for premium placement, ensuring their products are prominently displayed at eye-catching spots, much like the coveted eye-level shelves in physical stores. In the digital realm of online shopping, this translates to securing key promotional spaces on web stores. Often, the first thing shoppers encounter on these sites is Retail Media, subtly guiding their buying decisions, whether they're aware of it or not!

Retail media, a long-standing component of trade marketing, is witnessing remarkable growth. This surge is driven by two key trends: the rapid expansion of e-commerce, particularly since the Corona crisis in 2022, and the growing importance of first-party data amidst the decline of third-party cookies.

The boom in e-commerce isn't just about financial growth; it's also about the increase in web traffic. As online retailers become major destinations for web traffic, they offer lucrative advertising opportunities for businesses. This shift is crucial for marketers looking to target potential customers effectively.

Another catalyst for retail media's rise is the emphasis on first-party data, a valuable alternative to third-party cookies. Retailers, unlike traditional publishers, naturally collect extensive customer data, including shopping behaviors and preferences. This rich data pool is essential for targeted advertising campaigns. For instance, Amazon’s vast user base provides an enormous amount of first-party data, making it a prime platform for targeted marketing. As the industry adapts, marketers are increasingly focusing on leveraging first-party data, with many still exploring ways to scale these strategies effectively.

Retail media networks offer a strategic advantage to advertisers by positioning ads closer to the point of purchase, potentially enhancing conversion rates. The benefits of this approach include:

  • Utilizing first-party data from retailers, enriched with insights from loyalty programs.
  • Leveraging existing connections between brands and retailers for more effective campaigns.
  • Tapping into the growing trend of e-commerce sales to reach more customers.
  • Creating additional revenue channels for retailers beyond conventional sales.

As retail media evolves, it's expected to provide opportunities for higher-funnel advertising and comprehensive omnichannel sales tracking. This progression will further refine the impact and reach of retail media advertising strategies.

A recent survey of over 200 US marketers revealed key insights into the challenges and strategies associated with Retail Media Networks (RMNs). The primary concern highlighted is the perceived limitation of RMNs to lower-funnel marketing. This stands in contrast to earlier findings where advertisers utilized RMNs for broader objectives, including brand building and performance marketing.

Almost all advertisers surveyed expressed difficulties navigating the 'walled-garden' nature of RMNs. Top challenges include limited campaign performance visibility (57%) and issues with RMNs' interoperability (54%).

The diversity of RMNs poses another challenge. While the number of advertisers using four or more RMNs has risen from 15% in 2021 to 35%, most (57%) prefer to limit their partnerships to a maximum of four retail data partners. This growing landscape leads many to focus on the largest or most relevant networks.

Agency Retail Media Services

Retail Media Consulting Retail Media Consulting

Transform your retail marketing with Xtrordinate's expert consulting services. We specialize in creating seamless connections between shoppers and products, delivering impactful, transaction-driven strategies that resonate across all touchpoints.

Technology and Data Technology and Data

Our service equips you with cutting-edge technology to centralize data in crafting a seamless omnichannel retail strategy across Brick & Mortar, Digital Commerce, and Advertising

Amazon Marketing Cloud Amazon Marketing Cloud

Xtrordinate specialises in Amazon Marketing Cloud, utilizing its advanced data infrastructure for targeted, personalized campaigns and real-time analytics to optimize audience reach and campaign performance.

Marketplace Media Advisory Marketplace Media Advisory

Xtrordinate elevates media efficiency with a holistic strategy, combining all available ad formats to optimise the media mix and exceed branding and ecommerce goals.

Our Process

Inital Conversation 1

Inital Conversation

We don't make empty ROI promises, but we guarantee a conversation with us will be valuable for your business

Free Consultation 2

Free Consultation

Discover untapped opportunities: enjoy a complimentary consultation with our experts.

Proposal 3

Proposal

Our team will craft a bespoke proposal uniquely designed to meet the specific needs of your business.

Project Launch 4

Project Launch

Post agreement on specifics we set the stage for your project's successful launch.

Agency Retail Media Facts

91%

91% of advertisers plan to increase their level of investment into retail data in the next few years.

81%

Some 81% of advertisers are reportedly using retail data - Tradedesk

60%

rated their experience working with retail media partners good or very good - IAB

Agency Retail Media Gallery

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