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What is Retail Media

Retail media is revolutionizing the way brands connect with consumers in the digital age. At its core, retail media involves advertising on retailer websites and apps. This includes brands that directly sell their products through these retailers, but it also extends beyond. Non-endemic brands from sectors like financial services or travel are increasingly leveraging retail media. Why? Because it offers them access to a retailer's audience, even if they don't sell products on those platforms.

This form of advertising is akin to having a digital endcap or an eye-catching in-aisle display in a physical store. It's about enhancing a brand's visibility on the digital shelf. The goal? To captivate and influence customers right at the crucial point of purchase. Retail media isn't just about being seen; it's about being seen at the right moment, making it a powerful tool for brands looking to make a real impact in the online marketplace.

Retail Media Growth

Australia's retail media sector is not just growing—it's booming. In 2023, it's sprinting towards a billion-dollar milestone, and experts from Xtrordinate predict it will surpass the $1 billion mark well before 2025. Woolworths' Cartology leads the pack with a staggering $550 million in revenue, while Coles360 is hot on its heels with $250 million, as reported by Morgan Stanley. Amazon stakes its claim with $180 million in earnings. The playing field is expanding with Chemist Warehouse and Endeavour Drinks shaking up the market. With an expected annual growth rate of 23%, the retail media market is on track to hit $2.8 billion by 2027. Woolworths and Coles are not just participating; they're thriving, with their media arms growing by 29% and 27% respectively. This is the future of Australian advertising—vibrant, fast-growing, and ripe with opportunity.

Our Retail Media Offerings

RM For Endemic Brands

Unlock the full potential of your advertising dollars with retail media that delivers tangible results—where expansive reach is not just a promise, but a path to measurable sales and a robust return on your investment, aligning perfectly with the top metrics brands value most

Non Endemic Retail Media

Brands that don’t sell directly through retailers, but offer complementary services or products are known as non-endemic advertisers. Retail Media offers these brands quality inventory, new audiences and even sales.

Retail Media for Retailers

Elevate your brand to the forefront of retail media. Our team has experience across a wide range of custom or white-labelled solutions. With Xtrordinate, experience a service that's not just personalized but is a true extension of your brand.

Retail Media for Agencies

We can develop, refine and operational Retail Media capability. Harness the future of advertising with our retail media strategies, build strong client relationships and new revenue streams in a burgeoning $2 billion market.

Retail Media Facts

2$ Billion

by mid-2026 according to PWC

81%

of advertising investment decision makers have used Retail Media - IAB

60%

rated their experience working with retail media partners good or very good - IAB

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